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Maximize your LinkedIn profile

Many people think that just setting up a LinkedIn page is enough, but to get recruiters and employers to notice you, you do have to put some work into it.

During my most recent LinkedIn search for candidates, I noticed the huge gap between professional looking profiles and profiles that look more like they should belong on a dating website or Facebook. Here are a few tips to maximising your LinkedIn profile.


Profile pictures

Selfies, pictures of your favourite celebrity in cardboard form, you on your bed, you with your wedding party, dog, cat, boss, baby, best friend, wine, favourite household tool… you name it we have most likely seen it! Your photo is meant to show you at your professional—not personal—best.



Select an industry that represents you and your current company, if you work in Automotive don’t select Art & Crafts.



Think of the summary as a way of selling yourself, it’s an opportunity to express your personality.


Matching your profile to your CV

Currently a Director of Sales on LinkedIn and a Sales Executive on your CV? LinkedIn is not a place to decide that you want to be a Unicorn Trainer, it should be factual, correct and represent your experience and most importantly match your CV.



Select appropriate Skills that represent your experience.


Joining groups

I recommend joining groups related to your field or even personal interests.


Follow companies

Follow your current company, competitors and others in the industry.


While I return to my LinkedIn searching, I can only hope that the next 100 people I view are not holding a glass of wine in their profile pictures!



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