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How to Sell your Vacancy

Once you have sourced your perfect candidate and start the process of shortlisting and interviewing, how do you make sure that they are really interested in your opportunity and don’t disengage throughout the process?

  • Timescales – Speed is of the essence, once a candidate applies for a role you can be pretty sure they have most likely applied for other roles, the companies who move quickly through the interview process often appear to the candidate they are more interested in them joining their business. If you have head hunted a passive candidate it’s equally as important to move quickly as they need to be engaged in the interview process to give you the opportunity to really sell the vacancy to them.
  • Sell your culture – Current company culture featured in our salary and benefits guide is one of the top 4 reasons why people would consider a move in 2017. Candidates will want to know what your company is about from your perspective, what you as a company pride yourself in (i.e. customer service/strong relationships), why do people stay with the company and what it is really like to work for you and how you look after your staff.
  • Career path – Moving jobs is a massive life choice and it’s a reassurance for candidates if there is a clear career progression within a role.
  • Detail Benefits – This can be make or break when it comes to a candidate deciding to move through the process. Be open about the salary band and detail benefits from the start, if it doesn’t compare to their current package you may find you waste your time and theirs. Benefits can range from a company car scheme, pension, mobile phone/laptop and tickets/rewards/days out.
  • Communication – Be open to concerns and questions about the role and/or company,  if you do arrange an interview try and give them as much detail as possible about the format, location, interviewers etc. and the overall process of your recruitment (i.e. will there be a 2nd stage or tests required). Communication good or bad often gives the candidate a snapshot of what it is really like to work in the company.

How can Copeland help you?

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