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Aftersales Marketing Manager

Car Manufacturer
Northern Home Counties
£Competitive + Excellent Benefits

Would you like to develop your automotive marketing career with a leading vehicle manufacturer with ambitious goals and a reputation for innovation and pushing boundaries?

If you have experience in marketing communications in the automotive industry – working for either a vehicle manufacturer, dealer or marketing agency this could be for you. Ideally you’ll have experience of digital marketing, media, PPC, e-commerce and web analytics.

You need to be graduate calibre with excellent communication skills and the desire to progress your career in a fast-moving client-side role.

What’s on offer:

  • A competitive basic salary
  • Excellent benefits including car scheme, pension, health care
  • A structured career development plan
  • Opportunity to join a fast moving, highly innovative, international business

Overall purpose of the role:

The overall purpose of the role is to promote Aftersales Services & Programmes to owners to increase customer retention, drive upsell, and increase parts and accessories sold.

Key Responsibilities:

  • Responsible for developing, planning marketing activity.
  • Focus on promoting Aftersales using an integrated approach across multi-channels including Digital, Media (Online display & Social), SEO & Search, CRM, Dealer Communications, and Ecommerce (with support from multiple agencies).
  • Involvement with the creative direction and execution for all aftersales marketing activity.
  • Leading the quarterly dealer campaign process, preparing campaign pack content, deployment of offers, through multi-channels and development of associated dealer marketing POS assets.

Candidate Requirements:

  • Experience working in an automotive marketing communications role – with either a vehicle manufacturer, dealer or agency
  • Experience of Digital, Media (online display), PPS, eCommerce, Web Analytic tools
  • Ability to work both strategically & operationally to develop effective campaigns aligned to brand considerations
  • Experience creating integrated campaigns using multi-channels (ATL, Digital, Media, CRM etc.)
  • Excellent verbal and written communication skills
  • Strong planning and proritisation skills
  • Deciding and initiating action
  • Ability to manage external agencies

If you’re interested please apply now.

Ref: NS286

Posted: 10 May 2019


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