European PR Manager

Job Overview

European PR Manager
South East England
Vehicle Manufacturer
Ref. No.
2nd September 2019

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Job Description

An amazing opportunity for a PR to join a car manufacturer in a European PR role. You’ll be responsible for the development and delivery of PR activity across European media. Leading a small team this role is instrumental in coordinating the brand’s PR activities for it’s car range.

This role would suit a PR with an understanding of how to create impactful written content. You’ll need to have Automotive PR experience with either a vehicle manufacturer, supplier or automotive PR agency.

Key Job Functions:

  • Develop a comprehensive  PR activity plan for the launch of new vehicles
  • Develop newsworthy, impactful activity plans to maintain media coverage on vehicles beyond their launch window
  • Develop product messaging that guides the creation of visual and written assets.
  • Socialise product messaging to wider Corporate Communications team across Europe
  • Ensure synergies with other areas of the business (social media, marketing communications etc..) during content creation activities
  • Provide insight into the performance of launch and lifecycle campaigns, completing full review on all activities.
  • Lead the development of content and messaging for international motor shows and PR event activities (preview events, press drives etc)
  • Management of Product Communications budgets

About You:

  • Experience in a PR or Corporate Communications role – either client or agency side
  • Automotive PR experience for a vehicle manufacturer, supplier or automotive PR agency
  • Ability to create compelling PR stories
  • Demonstrate ability to manage a small team
  • Strong written skills
  • Ability to manage agencies
  • Strong understanding of the creation of impactful visual and written content
  • Knowledge of the changing use of digital and social media
  • Project planning, management and logistics skills, an eye for detail
  • Fluency in European languages other than English is a bonus

Does this sound like you? – APPLY NOW.

Ref: NS308


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