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Marketing Programmes Manager

Car Manufacturer
South East England

Opportunity to join a leading car manufacturer as Marketing Programmes Manager. You will manage a small team and have responsibility for the management of quarterly marketing programmes for the manufacturer covering retail, Motability, employee channel, and loyalty.

This role would suit a degree educated person with a background working for a vehicle manufacturer in either an operations or product management function. Any experience working with a captive finance provider would be very useful. This is a fast-paced, high profile role and would give you exposure to a wide range of stakeholders within the business.

Main Tasks and Responsibilities:

  • Competitive Evaluation & Performance reporting:

– Maintain cross carline competitive monitoring from product marketing teams

  • Campaign development:

– Manage local campaign development and approval workflow

– Consolidate key planning inputs eg cost of finance, RVs, Personal Contract Plan & maturities

– Manage dealer Marketing working group and communications of programs to the dealer network

  • Employee channel:

– Overall responsibility for planning and consumer offer strategy to employees

  • Loyalty:

– Ongoing renewal performance planning and monitoring

– Development of retail loyalty consumer offers

– Create national quarterly campaigns

– Manage Motability campaign strategy and account management

– Manage Cross Carline Processes:

– Local cross carline pricing & product specification

– Local brochure & event calendar management

– Manage local competitive evaluation

– Key contact for European head office on most of the cross carline related activities

– Product manage any cross carline special edition introduction

Candidate Requirements:

  • Experience working for a vehicle OEM in either a product or sales operations role
  • Educated to degree level or similar
  • Experience working with a captive finance company would be very advantageous
  • Strong influencing skills
  • Excellent verbal and written communication skills
  • Good analytical skills
  • Strong planning and organizational skills
  • A high level of resilience
  • Proficient in MS Office package

Ref: NS228

Posted: 05 February 2019


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