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Service Product Manager

Car Manufacturer

A leading car manufacturer with a global brand are seeking a Service Product Manager to develop activities, and initiatives targeted at maintaining existing customers, regaining lost customers and maximising sales and profitability, whilst delivering a customer focused, value for money experience.

This will initially be a fixed term contract until December 2018. However there is a possibility of a more permanent role after that. This is a great opportunity to join one of the leading car manufacturers.

This role would suit someone with a knowledge of automotive aftersales and experience working in a product management, marketing communications or CRM function with great analytical skills and experience working in a fast paced environment.

Key Responsibilities

  • Ensuring all dealers have the right tools to ensure customers choose them for service and aftersales products, drive performance, customer satisfaction and profitability.
  • Manage Service related programmes eg fixed price service plans
  • Promotion of Service plans and customer engagement in service experience
  • Delivery of customer vehicle health check programme
  • Development & implementation of initiatives based around brand service promise/charter that deliver customer loyalty and increased volume
  • Development & implementation of programmes to generate positive customer price perception and value for money
  • Development & implementation of seasonal promotional activities and programmes to drive incremental retail hours and parts sales
  • Performance management of an external agency supplier
  • Deliver appropriate Point Of Sale materials and collateral, working closely with the marketing department

About You

  • Knowledge of automotive Aftersales market place
  • Experience working for an automotive OEM, parts, aftersales or marketing agency
  • Experience working in a product marketing, marketing communications or CRM role
  • Ideally educated to degree level
  • Analytical skills and commercial ability to identify opportunities for revenue and/or growth
  • Experience of working with and managing external suppliers to deliver KPIs and SLAs
  • Ideally knowledge and experience of an automotive Dealer network
  • Excellent project management skills to successfully deliver strategies and campaigns
  • Strong influencing skills across a wide audience including senior management

Ref: NS157

Posted: 08 May 2018


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