Job Description
A car manufacturer is seeking a Retail Marketing Manager to lead a head office based retail marketing team. You’ll be responsible for planning, managing and delivering effective retail & fleet marketing activities to generate the desired sales leads. The role will be head office based (South East England) with circa 1 day a week out visiting dealers.
This role would suit a proven automotive retail marketing manager with a background working for either a car manufacturer, marketing agency or dealer group. You’ll need people management experience and be able to demonstrate a strong understanding of retail channel dynamics, customer journey, and local marketing execution.
Responsibilities:
- Lead and motivate retail marketing team
- Plan, manage and deliver retail and fleet marketing campaigns.
- Support dealers with local marketing strategy, media planning, and campaign execution.
- Localise national campaigns to suit regional markets.
- Plan and execute dealer launch events, test drive campaigns, and showroom activations.
- Oversee the deployment of POS materials, signage, and digital assets across the dealer network.
- Act as the main liaison between marketing, field sales, and dealer partners.
- Monitor and analyse local marketing performance; recommend improvements based on KPIs.
- Ensure full compliance with corporate identity (CI) and retail brand standards.
- Manage relationships with external agencies and suppliers for local campaign execution.
- Work closely with digital and product teams to integrate retail initiatives into online channels.
- Provide training and guidance to dealer marketing contacts on tools, campaigns, and co-op programs.
- Administer the retail marketing budget, including processing invoices financial reporting.
- Track marketing KPIs (leads, conversion rates, ROI) and produce regular performance reports.
- Own and manage the retail marketing budget
- Stay current on automotive retail trends, competitor activity, and marketing innovation.
Requirements and Skills:
- At least 3 years’ experience in automotive retail marketing
- Proven experience managing, leading and motivating people
- Strong understanding of retail channel dynamics, customer journey, and local marketing execution.
- Experience managing events, POS, and regional activations.
- Strong project management skills with attention to detail and deadline orientation.
- Excellent interpersonal and communication skills to engage dealers and cross-functional teams.
- Confident using marketing platforms, CRM tools, and reporting dashboards.
- Able to travel across the UK to support dealer events and initiatives.
- Bachelor’s degree in Marketing, Business, Communications or related field.
Copeland Automotive Recruitment are committed to helping our clients build diverse and inclusive workplaces where everyone feels valued and can contribute their unique perspectives. We encourage applications from individuals of all backgrounds, including race, ethnicity, gender, age, disability, sexual orientation, and religious beliefs.