Job Description
A progressive and fast-growing car manufacturer is seeking a Social Media Manager to lead their UK social presence across TikTok, Instagram, YouTube, Facebook and emerging platforms. Managing a small team and multiple agencies, you’ll use your social media experience to create on-brand, engaging social content across multiple platforms.
This role would suit a proven social media expert – ideally a background working on for a passenger car brand – however candidates with experience on other fast moving consumer brands will also be considered.
Key Responsibilities:
- Planning and developing UK social strategy
- Content development and production including writing briefs and planning shoots
- Managing quality and presentation of social platforms
- Scheduling and publishing content to optimal effectiveness
- Managing community and reputation working closely with internal stakeholders
- Identifying, evaluating & managing creators, influencers and partnerships
- Managing, briefing and measuring social agencies and content partners
- Building social journeys for vehicle launches including live event coverage and shoots
- Ensuring organic insight integrates with paid social – working closely with colleagues
- Setting KPIs to measure social metrics
- Regular reporting on social performance
- Ensuring social content is compliant and in line with brand guidelines
- Planning and managing social budgets and resources
Requirements and Skills:
- At least five years’ experience in social media, content or digital marketing.
- Hands-on experience managing TikTok, Instagram, YouTube and Facebook for a recognised brand.
- A portfolio of social content and campaigns, with evidence of your personal contribution and the result.
- Knowledge of short-form video – TikTok, Instagram Reels and YouTube Shorts
- Experience developing social strategy and turning it into an high-output content calendar.
- Excellent written English
- Experience briefing & managing agencies, creators, editors or production partners.
- Able to use performance data and social listening to make decisions.
- Strong project management skills
- Able to work in London 5 days a week
- Valid driving licence
Copeland Automotive Recruitment are committed to helping our clients build diverse and inclusive workplaces where everyone feels valued and can contribute their unique perspectives. We encourage applications from individuals of all backgrounds, including race, ethnicity, gender, age, disability, sexual orientation, and religious beliefs