Video interview tips for employers

The video interview is now an integral part of many interview process. Here at Copeland Automotive Recruitment, most of our automotive industry clients are using video interviews in their processes. The video interivew is most commonly used at the first interview stage, however in some cases all stages are carried out by video. If you are invovled in employing people its is imperative that you know how to run a successfull video interview – read on to learn our top tips.

Why Use a Video Interview?

Video interviews make the hiring process easier, quicker, and more convenient for employers and employees alike. They allow employers to quickly engage with potential candidates – an important step to successfully filling a job vacancy. Key benefits are:

  • Speed – allowing employers to quickly engage with selected candidates, narrow down the candidate pool and progress with the hiring process
  • Logistics – a video interivew takes far less time and can be quickly slotted into most people’s schedules
  • Multiple stakeholders can be included – in different locations
  • Abiliy to record interview – allowing hiring team to revist the interivew and share with other stakeholders
  • Low cost – neither the candidates nor the hiring team will incur any travel costs

Preparing for a Video Interview

As with any interview, the hiring team need to plan and prepare for a video interview. Key elements to consider are:

  • Who will be on the interview panel?
  • Availability of all involved parties?
  • Interview length and format?
  • Type of video technology to be used?

Choose your Software

In order to hold a video interview you’ll need to have Video Software and a device with a microphone and camera. Examples of video software are include: .

Microsoft Teams – currently the go-to video technology for many. Microsoft Teams allows for video conferencing between parties of 10 to 10,000, therefore allowing for group interviews. Plus, the connection with Office 365 allows sharing of Word, PowerPoint and Excel files in real time.

ZOOM – Offers users a single solution for video and audio conferencing, messaging and webinars.

Google Meet – A simple transition for businesses already using G Suite. Participants need a link to join the meeting — which is easily shared through Google Calendar or Gmail invites.

Webex – Interviews can be conducted via any device. It also allows features like in-meeting private messaging, screen sharing and recording functionality with automatic transcriptions.

Make sure your equipment will work. Run a test meeting with a colleague to ensure you understand the functionality and all is working smoothly.

Notify Candidates

Just like in an in-person interview, candidates need time to prepare. As well as informing candidates of the date, time and format of the interview you’ll need their email address and to send them a meeting invitation. Make sure you provide them with clear directions on what software you will be using – and if necessary give them directions on how to download, install & use the software.

The quickest and simplest way to do this is to include all the required information in the interview confirmation. See an example of a confirmation email below:

Candidate Interview Confirmation Email Template

Create your environment

Ensure you have an interview space that is quiet and well lit. If your software has a test option – try it out to be sure you can be seen and heard clearly. Turn off any notifications on your device to avoid interruptions and ensure you can give candidates your full attention.

Create a feedback process

In order to ensure future success of your video interviews, consider setting up a feedback process. Questions you could ask your candidate include:

  • How successful was the conversation?
  • Did the software work well?
  • Is there anything that could improve the video interview experience?

Conducting your video interview

Here are our top tips to ensure your video interview is professional and productive. 

Be early

Being interviewed, in any format, can be stressful for some candidates. Be ready and logged in a few minutes before you are due to start. This helps ease the tension and ensures that candidates aren’t left wondering if they have joined the right meeting.

Body language

55% of communication is non verbal and 38% is conveyed through your tone of voice. This means that the way you present yourself in a video interview is just as important as it is face-to-face. Make eye contact (look at the camera), don’t slouch and show your interested in what the candidate is saying.

Think about your company culture

One negative of using video interviews is that candidates don’t get to see and feel the workplace environment. But you can overcome this by trying to paint a clear picture of what it’s like to work at your company. Above all, infuse your culture into the interview. Embody your core values and treat the candidate the same way you would a colleague.

Ask consistent questions

Don’t create more work for yourself. If you have a set of interview questions that you usually use for in person interviews, then use them. That way, if interruptions happen you’re better prepared to evaluate and compare candidates based on the merit of their responses.

Have a Plan-B

Software problems, visual/audio malfunctions or connectivity issues can and do happen. Ensure you have a Plan-B, including your candidate’s telehone number.

Pre-recorded video interviews

Video interviews do not necessarily have to be a live interaction between the interviewer and interviewee. Pre-recorded or Asynchronous interviews use video interview software where the interviewer pre-records a set of questions for candidates. The interviewer is not present at the interview – the candidates completes the questions within a pre-definited time limit. Their answers are recorded and the employer then reviews their answers. Providers of this type of technology include Vid Cruiter, Harver and HireVue.


In conclusion, the key to running successful video interviews is to treat them in the same manner that you would face to face interviews. Plan and preare ahead, check everything is working efficiently and have a consistent process that treats all candidates fairly. Once you embrace video interivews you are unlikely to look back.

Further Reading:

Interview Advice for Employers

Interview Scorecards

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