Employer Branding – a guide for automotive industry SME’s

Employer Branding

You may feel that Employer Branding is something only large corporations need to worry about. Whatever the size of your organisation, addressing your employer brand has become essential if you want to attract and retain the right talent and allow your business to grow.

In this guide – designed for automotive industry SME employers – we’ll help you get to grips with employer brand. This includes valuable take-aways to help you build or improve your current brand. On pages 7-9 we take you through a step by step process to build your employer brand and on pages 14-15 we cover how to audit your organisation to assess where you currently stand.

In this guide you’ll discover:

  • What employer branding is
  • How to build your employer brand
  • The risks of ignoring your employer brand
  • A brand audit for you to complete

Over 20 years recruiting for the automotive industry

Copeland Automotive Recruitment, run by Julia Pennington, are experts in recuiting B2B sales and marketing roles for the UK automotive industry.

We work across the UK with some of the most well-known and inspiring automotive businesses. We build long lasting relationships with them leading to 90% of our clients returning to us time and again. Learn more about How we help employers.

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