Employer Branding – a guide for automotive industry SME’s

Employer Branding

You may feel that Employer Branding is something only large corporations need to worry about. Whatever the size of your organisation, addressing your employer brand has become essential if you want to attract and retain the right talent and allow your business to grow.

In this guide – designed for automotive industry SME employers – we’ll help you get to grips with employer branding. Whether you’re completely new to the concept of employer branding or already some way to creating a great brand you’ll find valuable take-aways. On pages 7-9 we take you through a step by step process to build your employer brand and on pages 14-15 we cover how to audit your organisation to assess where you currently stand in terms of employer branding.

In this guide you’ll discover:

  • What employer branding is
  • How to build your employer brand
  • The risks of ignoring your employer brand
  • A brand audit for you to complete

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