Job Description
A car manufacturer is seeking a Brand & Media Manager to lead their brand campaigns and media strategy across the UK. They are seeking an experienced automotive industry communications and media professional who combines strategic thinking and creativity with sharp commercial and negotiation skills.
The successful candidate will need UK paid media buying and brand building experience working on an automotive brand. You also need strong negotiation skills and the ability to effectively manage media agencies. You’ll need to be able to work in London 5 days a week.
KEY RESPONSIBILITIES
- Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
- Oversee and manage relationships with external creative, media and production agencies,
- Conduct audience analysis and market research to guide data-driven, targeted media investments.
- Negotiate media rates, placements, partnerships and sponsorship deals
- Identify and negotiate sponsorship, partnership, and product placement opportunities
- Oversee the creation and production of media assets and content across channels
- Monitor, optimise, and report on media campaign performance using data to drive improvements
- Manage and track media budgets to maximise ROI.
- Maintain compliance with industry standards, brand guidelines, and regulatory requirements
- Stay ahead of media trends, emerging technologies, and channel opportunities in the UK automotive market.
- Conduct post-buy analyses, highlighting performance insights, effectiveness, and recommendations
ABOUT YOU
- 4 years+ in media buying – with automotive industry experience.
- Bachelor’s degree in Marketing, Advertising, Media, or related fields.
- Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
- In-depth knowledge of the UK media landscape, consumer behaviour insights, and competitor benchmarking.
- Proficiency with media planning/buying platforms and analytical tools (e.g. Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360, Econometrics, Media Mix Modelling).
- Exceptional negotiation and agency/vendor management capabilities.
- Experience identifying, structuring, and negotiating sponsorship, partnership, or product placement deals
- Experience briefing and managing creative and production agencies, with a good understanding of content formats and specifications across TV, digital, OOH, print, radio, and emerging channels.
- Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance
- Project management skills, able to manage multiple campaigns and priorities simultaneously
- Strong communication and collaboration skills.
- Open-minded, flexible and a start-up mindset.
- Able to work in London 5 days a week.
Copeland Automotive Recruitment are committed to helping our clients build diverse and inclusive workplaces where everyone feels valued and can contribute their unique perspectives. We encourage applications from individuals of all backgrounds, including race, ethnicity, gender, age, disability, sexual orientation, and religious beliefs.