Head of CRM – Contract

Job Overview

Head of CRM – Contract
South East
£Competitive + Car + Benefits
Financial Services
Ref. No.
15th October 2020

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Job Description

Are you an expert in Customer Journey Management and CRM? Do you have a track record in digital marketing, customer retention and acquisition for a large brand? If so this fixed term contract with a Financial Services Business could be your next big challenge.

Reporting in to the Marketing Director, you’ll manage a team and have responsibility for the customer interaction strategy and roadmap.  You’ll need to drive performance across the business to achieve a joined-up experience for all customer segments across all touchpoints. The job is Head office based in the South East however you will work mainly from home for the time being.

  • Managing digital and customer retention teams
  • Create and implement digital strategy to maximise customer interactions
  • Create and implement customer retention strategy
  • Identify new opportunities in customer journey for interactions
  • Grow customer engagement across channels
  • Analyse and improve customer retention and repeat customer behaviours
  • Work closely with other areas of the business to ensure alignment of strategy
  • Define and drive strategy for communication of new products and services to market


  • Expert in customer journey management, digital and communications
  • 10+ years’ digital marketing experience
  • Degree educated – preferable with a marketing qualification or comparable work experience
  • Experience in customer acquisition and retention
  • Able to react quickly to market changes
  • Fully understand the sales process and customer retention programmes
  • Ability to manage multiple projects
  • Able to lead, coach and motivate a team
  • Excellent verbal and written communication skills –able to communicate at all levels
  • Experience in E-marketing
  • Experience using Salesforce
  • Technical website architecture understanding

In return you’ll be offered a competitive salary and comprehensive benefits package.

Ref: JP193


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