Job Description
A car manufacturer is seeking a Head of Marketing to lead and scale their marketing function. You’ll be responsible for owning the end-to-end marketing execution and performance, translating brand strategy into integrated campaigns that drive awareness, leads, and sales growth. As the central leader of marketing operations, you will oversee all key functions including Digital, Retail, CRM, PR, Events, and Content, ensuring alignment, efficiency, and measurable business impact. This role would suit a highly commercial, strategic senior marketing leader with experience leading a marketing department for a vehicle manufacturer.
Key Responsibilities
- Marketing Leadership & Strategy Execution
- Integrated Campaign Ownership
- Commercial Performance & KPI Ownership
- Cross-functional Leadership
- Agency & Partner Management
- Retail & Sales Integration
- Team Leadership & Development
About You
- 10+ years of experience in marketing in the automotive industry
- Experience at senior management level – managing a marketing team/department for a vehicle manufacturer
- Strong leadership and influencing skills
- Able to demonstrate a track record of delivering results/ROI in a marketing leadership role
- Highly commercial driven and results focused
- Proven ability to turn strategy into action at scale
- Proven experience leading integrated marketing functions or large-scale campaigns
- Experience managing cross-functional teams and multiple stakeholders
- Experience working with agencies and managing complex ecosystems
- Highly resilient with the ability to operate in a fast-paced, high-growth environment
- Located in the SE (London/M25 region)
Copeland Automotive Recruitment are committed to helping our clients build diverse and inclusive workplaces where everyone feels valued and can contribute their unique perspectives. We encourage applications from individuals of all backgrounds, including race, ethnicity, gender, age, disability, sexual orientation, and religious beliefs.