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Marketing Manager

Company:
Manufacturer Owned Leasing Company
Location:
M4 Corridor
Package:
£Competitive
Ref:
NS252

We have an opportunity for a Marketing Manager for a vehicle manufacturer owned leasing company based on the M4 corridor.

You will have 2 direct reports and be responsible for contract hire campaign pricing, campaign set-up for both brokers and dealers, terms negotiations, benchmarking analysis, customer loyalty/retention programs, KPIs reports, and incentives for both dealer and broker, compliance/audit reports and events/communication.

Responsibilities:

  • Pricing of campaigns for dealers and brokers
  • Liaising with the Brands to define the best terms to obtain the right positioning in terms of competitiveness across the entire range of models/versions
  • Liaising with the Brands to define loyalty campaigns and customer retention activities
  • Marketing to customer base through a multichannel approach
  • Campaign and product implementation accurately and to the required timescale liaising with the IT and Pricing department
  • To assist the brands in their advertising activity – ensuring full compliance to FCA regulations
  • Manage relationships with third parties including Direct Marketing Agencies & Media Agencies.
  • Identifying new business trends and services
  • Reporting and analysis to support campaign, product, dealer and broker performance.
  • Organizing incentives programs and activities for broker and dealers
  • Defining the annual marketing plan with relative communication plan (ATL and BTL), new product launches and events schedule
  • Managing the internal and external communication both from a Marketing and PR perspective
  • To adhere to the Financial Conduct Authority regulations and requirements.

Knowledge, Experience, Qualifications:

  • Preferably educated to degree level or equivalent.
  • Experience of marketing campaign pricing desirable.
  • Experience in a marketing role for an automotive manufacturer, leasing or finance company would be desirable
  • Experience of digital marketing, CRM platforms and direct marketing highly desirable.
  • PC literate – all MS and Google applications.
  • Advanced Excel skills.
  • Excellent attention to detail.
  • Strong organisational skills & time management skills.
  • Ability to adapt and thrive in a fast moving environment.

If you’re interested please apply now.

Ref: NS252


Posted: 05 February 2019


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