Create a Great Candidate Experience

During any recruitment process the candidate is not the only one under scrutiny. Applicants will likely be weighing up your businesses and comparing it to other opportunities. It is therefore important that as an employer you consider what candidate experience you are creating. Read on to learn how to create a great candidate experience.


Keeping your candidates informed is key to keeping them engaged and interested in your organisation and job opportunity.

  • Keep your candidates informed of the interview process, time scales and what they will need to prepare
  • Provide a well written job description. Explain the context of the job and how it fits fit into the wider business.
  • Greet the candidates warmly and use positive body language
  • Follow up with candidates after each stage of the process and give them timescales on when you will have news for them..

Be realistic in what you ask for

Whilst you may be keen to test your candidates in depth, it’s important not to ask too much from candidates too early in an interview process.

  • Wait until the 2nd interview stage to ask candidates to prepare a presentation. Asking too much from candidates too early on could put them off and cause strong candidates to withdraw their application.
  • Think about the time committment you ask from candidates. Using a Video Interview for the first stage is a great way to move forward quickly and avoids asking candidates to spend time and money attending an interview before they are fully engaged in the process.
  • Be prepared to cover candidate’s travel expenses – particularly if they are coming a long distance.

Don’t delay

Speed is of the essence – a candidate who has applied for your role may well have applied for others. Often candidates will accept the first good offer they receive – make sure it’s yours.

  • Acklowledge applications within 1-2 days of receipt
  • Aim to hold first interviews within 2 weeks of receipt of applications
  • Aim to hold second interviews within 1 week of first interviews
  • Offer your chosen candidate within 1 or 2 days of final interview

Immerse the candidate in your culture

In our recent Automotive Industry Employee Survey (Nov 2022), Company Culture and Career Progression were the joint top factors influencing employees’ choice of new job. Make sure you talk about both.

Your company culture is something you can talk about with your candidates, but it’s also something you can show them by they way you behave and by letting them see the working environment and meet others within your organisation.

  • Talk about your culture early on in the process – in your job advertising, job description and in the interviews. Paint a picture of what it’s like to work for your organisation, the dress code, socials etc
  • Try and include at least 1 face to face interview – show your candidates around the workplace (don’t just keep them in one meeting room)
  • Introduce candidates to others within your organisation including the wider team they will work with

Discuss onward career opportunities

Career progression opportunities is a top factor for many candidates in deciding which job to take. Explain what career opportunities may become available to them. Let them know how they might obtain them.

Encourage and welcome questions

Give candidates the opportunity to ask questions all the way through the process – and give them honest answers. A candidate who has lots of questions is demonstrating a high level of interest in your job – so welcome questions.

Keep your chosen candidate engaged

Once your chosen candidate has accepted your job and is working their notice it’s important to keep them engaged. Keep in regular contact with them – perhaps inviting them to events or meetings. It’s at this point that their current employer may be counter-offering them so you need to make sure they stay fully engaged with you.

Following these simple steps will greatly increase your chances of securing the best candidates for your business.

Further Reading:

Automotive Industry Salary Guide

How to Build an Employer Brand

Interview Advice for Employers

Copeland are UK automotive industry recruiters who find you industry expert candidates and reduce hiring times – focusing on quality over quantity. 

Learn more about Why Employers Choose Copeland

Get in touch: E: [email protected]   T: 07973 286342

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