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Get Noticed on LinkedIn

Whether you are actively looking for a job or just open to the idea of being contacted by recruiters in the future, start by building a solid LinkedIn profile. Read these tips.

Add a Professional Picture

Without a picture, there is a chance you won’t get noticed. Make sure your picture is professional and suitable for a work environment (think about how you would want to appear at an interview).

You don’t have to spend money on a professional shoot – a Smart phone photo can be fine. Tips – Use a well-lit room, get someone to take it for you (no selfies), make sure the background has minimal clutter or use a blank wall, wear professional attire.

Ensure your location is correct

You would be surprised how many people I speak to that have this listed incorrectly -either an old location or the location of their head office rather than where they live. Ensuring this is correct can enhance your chances of getting noticed for the most relevant roles. Tip: If the reason you are job hunting is because you are moving – I’d suggest using your new location on your profile.

Is your Industry correct?

LinkedIn will normally default your industry to match the type of organisation you work for, but this isn’t always correct so it’s worth double checking.  For example, if you are in a marketing role within the automotive industry think about whether you’d like your industry to be “Marketing and Advertising” OR “Automotive”.

Optimise Your Profile

To increase your chances of coming up in a recruiter’s / HR search, you do need to optimise your profile.

Key Words – Try to incorporate keywords throughout each section – as you would on your CV. Make sure you add these key words to the Summary, Experience and Skills sections. If you are not sure what keywords to use – have a look at the job adverts you are interested in to take some inspiration.

Summary – Use the summary to sell yourself, your achievements and experience. Try not to just ‘copy’ your current role in this section, if you can say you are actively looking for a role you can use this section to mention this (i.e. redundancy)

Experience  – Add your career history with a bit of detail – a few lines about each job rather than just the job title. It doesn’t have to be a carbon copy of your CV but should reflect your CV and be up to date.

Education – Add as many relevant details to your education section. List all your key qualifications.

Be connected and active

Building your Network and being active on LinkedIn is key. Connect with relevant people, join appropriate groups and comment (professionally) on what others are saying. Post/ share news that’s relevant to your industry.

Be “Open to Opportunities”

There is an option for you to appear on more searches from outside of your current company. This is a tickable box in the Jobs section on your profile (suitcase on top bar) called ‘Let recruiters know you’re open’.


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Copeland Automotive Recruitment

Julia Pennington

Nicola Hedges

Richard Piper


Nicola Hedges, Lead Senior Recruitment Consultant

How can Copeland help you?

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